Market Entry Assistance

Transduco supports customers who seek to conduct business in the German speaking market (Germany, Austria, Switzerland) in all phases of their market entry project by providing market-specific information, identifying the right contacts and offering quality assurance for the overall project from a language and cultural standpoint.

Transduco believes there are 3 key phases and can provide assistance throughout:

Go / No-Go Assessment 

In order to reduce the risk of a major investment in time and money, an investigation into the possibilities of success in the market needs to be conducted:

·  analysis of market size and potential competition
·  evaluation of the market opportunities
·  identification of critical success factors

The result will be a recommendation for a go or no-go decision. 

Market Entry Strategy Selection

Assuming the desision is to proceed, the determination of an appropriate strategy for market entry depends on an assessment of the entry options. The areas to be examined in this assessment include among many other issues:

·  initial financial investment
·  alternative routes to market
·  market opportunity and how to gain market share
·  identification of key business partners and/or alliance partners
·  intellectual property protection and associated legal advice
·  identification of key resources outside of partners/alliances

Following a full and thorough assessment, a report identifying the various market entry models and the issues/benefits of each will be provided so that a considered decision can be reached.

Market Entry Implementation

Depending on the market entry model chosen, a number of different strategic,  marketing/sales-related, operational and financial issues have to be considered such as:

·  ensure compliance with both home country and local legal and political regulations
·  registration with the local authorities
·  establishment of an effective infrastructure (office location, telecommunication
   services etc.)
·  hiring of local personnel
·  development of a local brand based on a local marketing strategy
·  identification, investigation and selection of business partnerships/alliances
·  introduction to business partners/alliances and contract negotiations