Services

Entering a new geographical market successfully has always been a challenge. Securing the customer base, developing a locally recognised brand is critical; and the acquisition cost per account can be prohibitive irrespective of whether the market entry  strategy uses the remote access model (establishing local business partnerships) or the direct presence model (setting up one´s own subsidiary).

Regardless of the chosen model, the linguistic and cultural divides such as local language requirements, different ways of doing business and the cultural diversity in consumer, ethnic or organisational issues are additional barriers that often lead to complete market entry failure or at least prolong the time to market entry. In all cases these barriers create extra costs.                                                

Transduco´s unique combination of the Transduco Pavilion (TM) , market entry assistance, partner management consulting and language and culture-oriented coaching constitutes an integrated service, custom-made for the financial services technology industry.